INSTANT MESSAGING
Instant Messaging know as Push Notification is one of many reasons why golf clubs should choose a ‘native app’ over a ‘web based app’ as this unique capability has proven success in increasing revenue performance and golf club turnover
SEGMENT YOUR DATA
Here at Pro Golf Digital we have taken push to whole different level,
whereby you can segment your customers to different customers types,
interests and groups so that they only receive the specific messages that relate to them. Making instant messaging
more targeted, more engaging, resulting into better results for your golf club
For example, for the casual golfer pushing special green fee offers may be relevant but for members a competition update or communication may be more applicable.
You messaging can be split into various categories not just green fee and member updates, you can even target down to driving range updates
and offers, Pro shop offers, leader board competitions, roll out new loyalty programmers, restaurant offers or even function room hire.
Push Tee Timers and Link to your existing tee time booing system
Just imagine being in charge of your
own tee time offers through the app,
… create an offer.. press go and instantly your offer
will be presented to that specific target audience.
Additionally, your bespoke app can be linked to your tee time booking system, so your golfers can book straight from the app by opening their targeted message.
Target Specific Individuals
Pro Golf Digital is the only UK app
whereby you can target specific individuals. A powerful marketing system taking your club to a different level when
it comes to personalized marketing.
For example, a golfer gets rained out, send them a push with a special offer linked to your in App offer page,
Analytics
You then can view your results and success via analytics within the CRM on how your campaign has worked.
Why Push?
Push Notification beat any other form of marketing, why? …..
because no one goes anywhere without their mobile phone!
On average special offers sent through notifications can increase sales by up to 30%!
Mobile marketing statistics show that push notifications are typically read within the first hour after dispatch with a staggering 97% of messages being read.
This gives an overwhelming advantage compared to standard email campaigns that typically only email campaigns that typically only achieve a 4% read rate
